The level of spending is still significantly lower than what we were used to see a year ago. Federal government promises to increase support in public health programs are not fulfilled. One example is that starting July 1st 2009 California Medical will not be financing eyewear for insured older than 21, thus abandoning thousands of elderly and disabled, and cutting income from Eye care providers.
This is the current reality and dealing with it successfully requires adaptation: Doing things slightly different in order to improve the bottom line.
Pay Less for What You Sell
In an article published late 2008 in Vision Monday Thomas F. Pucket (Managing Director the firm specializing in accusation and mergers of optical wholesale laboratories and optical business veteran) advised optical laboratories to “review the expense side of the business to see where they can become more efficient”. This statement is very true to ECPs even more than to the wholesale labs. Revisiting your direct expenses can make the difference. For example:
- Use of Stock Finished Lenses can save you up to 60% of the cost.
- Use of Frame & Lenses Packages gains you multiple savings on direct cost, less shipping and reduced inventory-related expenses.
Sell More with Each Sale
With each sale you make, ensure to offer your customers all that they need. This will increase your average sale amount and gain your customers those add-ons, which they will otherwise lack. As the eye-care professional, it is your call to highlight and recommend different options according to the customer and type of use. Among these offerings are: